Unlike the seedy backroom gambling parlors of the back-block, legal casinos offer a safe environment for guests to enjoy food, drink and entertainment or gamble in the hopes of winning some money. While crime still happens, security guards patrol the property and police are usually close by. Casinos are designed to influence the behavior of their visitors and keep them coming back.
For many people, gambling is a form of escapism. Hobbies such as these help humans deal with everyday stresses by releasing feel-good hormones and boosting concentration and cognitive function. For this reason, it’s important to understand the motivations of your audience and their emotional triggers in order to improve gaming marketing results.
As a result, the gambling industry carries with it a certain level of prestige and status. Recognition-driven players seek a place to showcase their skill, expertise and loyalty and are often loyal to only one or two properties. These players play more than twice the average amount at a casino and represent 15% of all player segments.
Casinos also provide a large economic benefit to their local communities by attracting skilled labor and increasing wages in the immediate area. This helps to lower the unemployment rate and boost average wages, as well as reduce spending cuts and taxes in other areas. Boosting events and group business is key for casinos, and the right messaging and targeting can be highly effective.