It’s happened to all of us: You stride into the Luxor, Mohegan Sun or Tropicana with confidence and a wallet full of cash, ready for a bit of enjoyable, sensible gaming and maybe two rounds of drinks. But then hours pass, and you realize you’re not even close to your original stake. What went wrong? Well, the truth is that casinos aren’t charitable organizations giving away money. They’re businesses, and they have a system in place designed to ensure that the house always wins.
From the sounds to the physical design, everything about a casino is designed to make you spend more money. So how do casinos trick otherwise rational people — people who work hard and make reasoned financial decisions on a day-to-day basis — into throwing hundreds or thousands of dollars away based on the roll of a dice, spin of a wheel or draw of cards? Business Insider has uncovered nine tricks casinos use to keep you spending your money.
Many casinos have a lot more to offer than just their gambling floor, including luxurious hotels, cutting-edge technology, spa and health clubs, award-winning restaurants and other entertainment. In order to drive this type of group business, you’ll want to make sure your marketing reflects the unique offerings of your casino.