How Casinos Make It Hard to Walk Away

Casino

It’s happened to all of us: You stride into the Luxor, Mohegan Sun, or Tropicana brimming with confidence and a wallet filled with cash, and plan for some enjoyable, sensible gaming and maybe two rounds of drinks. Hours later, you’re wondering what the hell happened to your money. And it’s no wonder that casinos are a lot like gambling: Every element is designed to lead you into spending more and more. From the lights to the music, to the physical design of the place, here are nine tricks casinos use to make it hard to walk away.

1. Intoxication.

The best way to increase your chances of winning at a casino is to get drunk. Booze lowers your inhibitions and clouds your judgment, allowing you to make bigger bets and spend more time at the tables and slot machines. And the alcohol is free at most casinos.

2. A culture of corruption.

Casino is one of Scorsese’s most violent movies, and while many of the key characters in the movie are mired in treachery and avarice (with the exception of Sharon Stone’s Ginger McKenna), it’s still hard to watch these people get their comeuppance. But that’s the point of the film – it’s about human greed and corruption.

Increasing your casino’s discoverability online is a critical part of getting more business from customers. This could mean optimizing your content for keywords that highlight your unique amenities, location, and other features that set you apart from the competition or using geo-targeted ads to boost your visibility when potential visitors search in your area. It’s also important to focus on events and group business, as these tend to bring in higher ticket revenue.