Casino Marketing – Boost Discoverability With Location-Based Advertising


Casino is a gambling establishment that is often attached to hotel facilities, meeting and event spaces, restaurants and other entertainment options. While many people think of casinos as only a place to play poker, blackjack, roulette and craps, there is much more to the modern casino. For example, some casinos feature e-sports venues that host massive competitions and championships that attract huge audiences.

Despite not enjoying the same level of critical and commercial success as Scorsese’s other Mafia films, such as Mean Streets and Goodfellas, Casino remains one of his most ambitious and important movies to date. Its neo-noir and detective-style narrative is woven with intricate, character-driven dramas that are fueled by some of the most powerful performances of Robert De Niro and Sharon Stone’s careers.

The movie lays bare the intricate web of corruption that was at the heart of the Las Vegas casino industry, with tendrils reaching into politicians, Teamsters unions and even the Midwest mob that was based out of Kansas City. Moreover, the film explores how these corrupt entities all intertwined and helped to create a culture of crime and violence that ultimately undermined the integrity and reputation of the entire casino business in Vegas and beyond.

Casino marketing can be challenging, but it is essential to focus on the amenities and features that differentiate your venue from the competition. Try boosting discoverability with location-based advertising to target people who are searching for the things you have to offer in your area. For instance, Cvent’s Competitive Ads can help you gain exposure to event planners who are searching for hotels or other destinations in your same market at a time when they’re most likely to act on their searches.